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The next Literature Live! Evening features Tata Son`s Brand Custodian, Harish Bhat, whose book is called The Curious Marketer. Now ‘curious’ could mean either ‘eager to know or learn’, or it could mean ‘strange, unusual.’ Which curious does Harish mean? Or is it both? I am — what`s the word? — curious to know.

The book`s subtitle is ‘Expeditions in Branding and Consumer Behaviour’, and since everyone is a consumer, there should be something in the evening`s discussion for all of us. In conversation with Harish Bhat will be Mini Menon, former Executive Editor at Bloomberg TV, and co-founder of Live History India, an exciting on-line portal.

See you on Wednesday, September 20 at 6.30 PM at NCPA`s Little Theatre.

As usual, seating is on a first come-first served basis, so please be early!